We help you to raise a
Calm, Confident
Pup You Can Take
Anywhere
Raising a puppy right, starts earlier than most people think — but it's never too late to get the support you need.
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Whether you're still choosing a breed, counting down to collection day, or already in the thick of those first intense weeks — you don't have to figure this out alone.
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I'm Amanda, a certified puppy coach and animal behaviour specialist. I support first-time puppy owners at every stage of the journey with calm, clear, science-based guidance that actually makes sense in real life.
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No overwhelm. No conflicting advice. No judgement.
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Just the confidence to get it right — wherever you're starting from.
BSc (Hons) Animal Behaviour & Welfare
Certified Easy Peasy Puppy Squeezy Coach
Science based | Positive reinforcement
Online UK wide | In person Warrington
16
weeks
The window that shapes everything. The first sixteen weeks of your puppy's life are unlike any other — a period of development that won't come around again.
8
weeks old
When most puppies come home. Which means the moment they walk through your door, you're already midway through the most important developmental window of their life.
15
years
How long the foundations you build right now will stay with your dog. What they learn early, they carry always.
Why it matters
The early weeks are unlike any other period in your puppy's life.
Right now, your puppy's brain is doing something it will never do again.
During the first sixteen weeks, connections are forming at a rate that won't be repeated — connections that will determine how your dog responds to the world, how they handle new situations, how confident they feel, and how deeply bonded they become with you.
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The experiences they have now, the habits they form now, the foundations you lay now — these don't just shape the next few months. They shape the next fifteen years.
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This window doesn't stay open forever. But with the right guidance, you don't need long — you just need to know what to do with the time you have.
What good foundations actually look like
In real life. Every day.
The goal isn't just a well-trained dog. It's a new family member that slots into your life - whatever that looks like.
"What happens in those first weeks sets the tone for everything that follows. The foundations we build together won't do the work for you — but they'll make sure that every step after this one is clearer, easier, and built on something solid."
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— Amanda, My Puppy Coach
Wherever you are in your puppy journey, there's a place for you here.
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​Whether you're still researching breeds, days away from collection, or already navigating those first overwhelming weeks at home — My Puppy Coach offers calm, expert support that meets you exactly where you are.
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Choose the level of support that's right for you
About Amanda
Science-based guidance.
Human-first delivery.
I'm Amanda — a certified puppy coach, animal behaviour specialist, and the person behind My Puppy Coach. With a BSc (Hons) in Animal Behaviour & Welfare and certification through the Easy Peasy Puppy Squeezy programme, I bring genuine expertise to every interaction.
My focus extends beyond training; I aim to empower owners to build their confidence while raising a well-balanced, confident family pet. Together, we can create a harmonious home where your puppy thrives and your bond strengthens.
